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A library organised by the question it helps with.

Not a reading list. Everything here is attached to an exercise that exists today, so you can go deeper on the part you got stuck on, rather than starting a new project. The library grows as the tools do.

Resources

  • Book

    The Element / Finding Your Element

    Sir Ken Robinson

    The clearest account of what happens when natural aptitude meets the right environment, and why so many capable people are judged in the wrong one.

    Used in: What am I actually good at?

  • Book

    Working Identity

    Herminia Ibarra

    Most relevant if the evidence points somewhere your current career doesn't go. People act their way into a new direction rather than thinking their way into one.

    Used in: What am I actually good at? · What this part of my life is about · Build your story · What do you want to be known for?

  • Course

    Stanford Life Design / Odyssey Planning

    Bill Burnett and Dave Evans, Stanford Life Design Lab

    Useful if your abilities look portable but you cannot picture a life other than the one you already have.

    Used in: What am I actually good at? · What this part of my life is about · Build your story

  • Article

    CliftonStrengths

    Gallup

    Worth treating as an additional data point, not a definitive answer. Compare it with the evidence you gathered rather than letting it replace it.

    Used in: What am I actually good at?

  • Book

    The Second Mountain

    David Brooks

    Useful where achievement versus contribution, or a changing definition of success, has emerged.

    Used in: What this part of my life is about

  • Talk

    Why Some of Us Don't Have One True Calling

    Emilie Wapnick, TED

    Useful where you have several strong interests and feel pressure to choose one identity.

    Used in: What this part of my life is about

  • Book

    Reinventing You

    Dorie Clark

    Useful when professional repositioning is the point. How reputation actually changes, and how long it takes.

    Used in: Build your story · What do you want to be known for?

  • Talk

    The Danger of a Single Story

    Chimamanda Ngozi Adichie, TED

    Useful where one aspect of your identity has become the dominant story through which you, or everybody else, understands you.

    Used in: Build your story

  • Book

    Positioning: The Battle for Your Mind

    Al Ries & Jack Trout

    For the idea that positioning ultimately exists in other people's minds.

    Used in: What do you want to be known for?

  • Book

    Obviously Awesome

    April Dunford

    A product-positioning methodology, but useful here for thinking about alternatives, differentiation, value, audience and category.

    Used in: What do you want to be known for?

  • Podcast

    WorkLife: The Case Against Personal Branding

    Adam Grant

    An important counterargument: contribution and genuine relationships matter more than manufacturing an image.

    Used in: What do you want to be known for?

  • Book

    Designing Your Life

    Bill Burnett & Dave Evans

    For exploring several possible lives and testing them rather than assuming there is one perfect future waiting to be discovered.

    Used in: What do you actually want?

  • Book

    Four Thousand Weeks

    Oliver Burkeman

    For the uncomfortable but useful reality that time is finite and choosing one thing necessarily means not choosing countless others.

    Used in: What do you actually want?

  • Book

    The Good Life

    Robert Waldinger & Marc Schulz

    For the long-running Harvard research into relationships and what appears to contribute to a good life.

    Used in: What do you actually want?

  • Book

    Die With Zero

    Bill Perkins

    For thinking differently about money, time, health and experiences across different stages of life.

    Used in: What do you actually want?

  • Book

    Essentialism

    Greg McKeown

    For choice, priorities and accepting that meaningful decisions contain trade-offs.

    Used in: What do you actually want?

  • Podcast

    Know Thyself: How to Find the Meaning of Your Life

    Arthur Brooks

    On meaning, happiness and the danger of using achievement as the only scoreboard.

    Used in: What do you actually want?

Start with the exercise instead

Reading about something is one way in. Doing the exercise is another.

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