Free tools · Develop yourself · 30 minutes

Find Your Purpose

There are moments in life when the question changes.

Free, no account, nothing to sign up to. You will leave with something written down.

01 · Mark's view

Why this matters, and why most people get it wrong.

For years, you can be perfectly clear about what you're trying to do.

Pass the exam.

Get into university.

Find the first job.

Earn more money.

Get promoted.

Build the business.

Buy the house.

Look after the family.

There is always another marker somewhere ahead of you.

And then, sometimes quite unexpectedly, you reach one of them and find yourself asking a different question.

Is this actually where I want to go?

It can happen at almost any age.

You can be seventeen, surrounded by people asking what you're going to study, while quietly wondering how you're supposed to make a decision about the rest of your life when you've experienced so little of it.

You can be thirty-five and offered the promotion you've spent years working towards, only to realise that you aren't sure you want the life of the person whose job you're about to inherit.

You can return to work after having children and discover that the career which once made complete sense to you doesn't fit quite as neatly around the person you've become.

You can build a successful business, make some money, prove something to yourself and then find that doing more of the same isn't quite as exciting as it used to be.

Perhaps you've started thinking about helping others.

Teaching.

Mentoring.

Building something.

Starting a business.

Supporting a cause.

Working somewhere completely different.

Or perhaps nothing is wrong at all.

You don't have to be unhappy or facing some great crisis to question where you're going.

Sometimes life is perfectly good and you simply begin to suspect:

There might be more of me that hasn't been used yet.

Perhaps purpose is something you build

We often talk about purpose as though it is buried somewhere inside us waiting to be discovered.

I'm not convinced life works like that.

Think about how many important things in your life happened because of something you couldn't possibly have planned.

A person you met.

A place you visited.

A conversation.

A boss who saw something in you.

A subject you accidentally became interested in.

A difficult experience.

Something happening in the world that made you think:

Surely we can do better than this.

An opportunity you weren't looking for.

Life has a habit of introducing us to versions of ourselves we didn't know existed.

That's why sitting alone and thinking harder isn't always enough.

Sometimes the problem isn't that you don't know yourself. Sometimes you haven't exposed yourself to enough possibilities.

More people.

More places.

More ideas.

More experiences.

More cultures.

More learning.

More conversations with people whose lives look nothing like yours.

Sometimes clarity comes from introspection.

Sometimes it comes from getting out into the world.

Which mountain are you climbing?

There is another trap.

You can become very good at climbing a mountain without ever stopping to ask whether you chose the mountain.

One decision leads naturally to another.

You study something.

You find a job.

You become good at it.

You get promoted.

You earn more.

You acquire responsibilities.

Leaving becomes harder precisely because you've become successful.

David Brooks describes something related to this as the First Mountain and the Second Mountain.

The first is often about establishing ourselves.

Achievement.

Identity.

Career.

Independence.

Security.

There's nothing wrong with any of those things.

But sometimes another question starts appearing:

What am I going to do with everything I've learned?

For some people that means building something.

For others it means teaching.

Mentoring.

Investing.

Helping.

Creating.

Community.

Charity.

Public service.

Or simply using the career they already have differently.

Purpose doesn't require abandoning ambition.

And contribution doesn't require abandoning your career.

The question is whether your definition of success is still yours.

We are not going to invent a mission statement

This exercise isn't designed to produce an impressive sentence about your purpose.

We're looking for evidence.

When have you felt most alive?

What gives you energy?

What drains you?

What fascinated you before somebody started paying you?

What do people repeatedly ask you for help with?

Who do you admire?

What exactly do you admire about their life?

What problems make you care?

What have you quietly wondered about doing?

What might you regret never exploring?

And perhaps most importantly:

Have you actually experienced enough of the world to know?

We're looking for patterns.

Not slogans.

02 · Think about this

Sit with these before you start.

  • What actually happened, changed or has been on your mind that made you start asking this now?
  • When did you last feel completely absorbed in something, and what were you doing?
  • What are you good at that you would happily never do again?
  • Whose life have you looked at and thought, I'd like some version of that — and what specifically were you looking at?
  • Have you actually experienced enough of the world to know?

03 · What I would do

The method, if we were doing this across a table.

  1. 01

    Start with why now. The moment behind the question usually contains the real question.

  2. 02

    Separate energy from competence. Someone can build a successful career around something they are very good at that slowly drains them.

  3. 03

    Look before the career started. What fascinated you before you learned what a sensible career looked like is evidence, not destiny.

  4. 04

    Audit your exposure honestly. You may have an exposure problem rather than a purpose problem.

  5. 05

    Look for contradictions between what you say matters and where your time, energy and curiosity actually go. Sometimes the contradiction is the discovery.

  6. 06

    Then turn imagined lives into observed lives. Speak to people who already live the version you have imagined and ask what their Tuesday actually looks like.

04 · Do it yourself

What you will have at the end.

  • A clear statement of why you started asking this now, and the decision sitting underneath it.
  • An evidence-based picture of what gives you energy, what drains you and what you keep returning to.
  • Two to four purpose hypotheses, each with evidence for, evidence against, and a way to test it.
  • An honest read on whether you have a purpose problem or an exposure problem.
  • A personal exposure prescription — people to meet, environments to enter, things to learn.
  • Five better questions, and a TAIU Handover you own and can take anywhere.

05 · Use your AI

The prompt. This is the part most people never write.

TAIU exercise

TAIU purpose exercise

A guided AI conversation designed to explore what might deserve a bigger part in the next chapter of your life.

Approximately 20-30 minutes

What will it ask me?
  • Why now?What changed or brought this question into your life?
  • Where you came fromPeople, experiences and environments that helped shape you.
  • Before the CVThings that interested you before professional identity became dominant.
  • What gives you energyNot simply what you're competent at.
  • What mattersPeople, problems and ideas you repeatedly care about.
  • Possible versions of youLives or worlds you've considered, admired or barely explored.
  • How exposed you areWhether you have enough inputs to make the decision you're trying to make.
  • Patterns and contradictionsWhat your answers collectively suggest.
  • The AlternativeSomething worth exploring that you may not have considered.
  • What next?Experiments, people and resources relevant to what the exercise discovers.
View full prompt
I want you to help me explore what I want the next part of my life to be about.

Do NOT try to identify my purpose quickly.

Do not manufacture an inspirational mission statement.

Do not give me a personality summary and call it purpose.

Your job is to help me understand myself through evidence from my life while recognising that I may not yet have experienced enough possibilities to know the answer.

Purpose may be discovered, developed, tested, changed or built over time.

IMPORTANT RULES

1. Ask me ONE question at a time.

2. Use every answer to decide the most valuable question to ask next.

3. Do not mechanically work through a questionnaire.

4. Follow interesting threads.

5. Challenge vague answers.

6. Ask for examples.

7. Distinguish what I believe about myself from what my experiences actually demonstrate.

8. Look across my whole life, not only my professional identity.

9. Do not agree with me simply to make the conversation comfortable.

10. Do not force a conclusion.

It is completely acceptable to conclude that I need more experience, exposure or information before making a decision.

PHASE 1: WHY NOW?

Begin with:

"What has happened, changed or been on your mind that made you start thinking about your purpose or direction at this point in your life?"

Explore this before moving on.

Determine whether there is a particular decision underneath my question.

It might concern education, university, work, promotion, career change, returning to work, entrepreneurship, family, financial circumstances, contribution, charity, community, retirement, a major life transition or something completely different.

Do not assume which.

Establish what I originally came here hoping to understand.

Remember it throughout the conversation.

Before giving your conclusions, return explicitly to it.

PHASE 2: WHERE DID I COME FROM?

Explore selectively where useful:

- Where did I grow up?

- What was my environment?

- What did the adults around me value?

- What did success mean around me?

- What was expected of me?

- What did I learn from family, community, culture, religion or other formative environments?

- Who influenced me?

- Was I encouraged towards security, achievement, service, independence, creativity, entrepreneurship or something else?

Do not psychoanalyse me.

The question you are trying to understand is:

"What inputs helped create the person making today's decision?"

PHASE 3: BEFORE MY PROFESSIONAL IDENTITY

Explore who I was before career and professional identity became dominant.

What fascinated me?

What did I build?

What did I collect?

What did I read or learn about voluntarily?

What did I dream about?

What was I naturally curious about?

What did friends ask me to do?

What did teachers or other adults notice?

What did I do without being told?

Do not assume childhood interests contain a predetermined answer.

Look for patterns that may have existed before I learned what a "sensible career" looked like.

PHASE 4: ENERGY VERSUS COMPETENCE

Ask me for specific moments when I felt:

- alive

- absorbed

- energised

- proud

- useful

- curious

Explore what I was actually doing.

Was I:

- leading?

- helping?

- competing?

- creating?

- explaining?

- connecting?

- solving?

- selling?

- building?

- discovering?

- teaching?

- organising?

- performing?

- caring?

Do not accept the category alone. Ask for evidence.

Then investigate the opposite.

Ask:

"What are you good at that you would happily never do again?"

Distinguish capability from energy.

Someone can build a successful career around something they are very good at that slowly drains them.

PHASE 5: PEOPLE AND POSSIBLE SELVES

Explore people and lives that attract my attention.

Who do I admire?

What specifically about their life attracts me?

Who have I met whose life made me think:

"I'd like some version of that."

What kinds of people are increasingly interesting to me?

What world do I know relatively little about but find fascinating?

Have I imagined myself:

- building something?

- teaching?

- investing?

- creating?

- leading?

- working abroad?

- starting a charity?

- joining public service?

- working independently?

- changing industry?

- helping a particular group?

- doing something completely different?

Treat these as POSSIBLE SELVES.

They are hypotheses, not commitments.

Do not tell me to become something merely because I find it interesting.

PHASE 6: ACHIEVEMENT, SUCCESS AND CONTRIBUTION

Explore what success has meant to me.

Where appropriate for my age and circumstances ask:

"What were you trying to prove ten years ago?"

Then:

"Do you still need to prove it?"

Do not belittle ambition.

Money matters.

Security matters.

Recognition may matter.

Achievement matters.

But investigate whether my definition of success is changing.

Ask:

"What could somebody else benefit from because of what you've already learned?"

This may reveal mentoring, investing, charity, teaching, community, entrepreneurship, public service or something else.

Do not force contribution as the morally superior answer.

PHASE 7: EXPOSURE AUDIT

Now investigate how broad my current world actually is.

Ask selectively:

When did I last have a meaningful conversation with someone completely outside my professional world?

When did I last attend something where I knew nobody?

What have I learned recently simply because I was curious?

Which places have changed my perspective?

Which cultures or communities have I meaningfully encountered?

When did I last visit an exhibition, museum, conference, talk, webinar or event outside my normal interests?

Who was the last unexpected person who taught me something?

How much of my network works in broadly the same world as me?

What interests have I never given myself permission to explore properly?

Assess whether I may have:

AN EXPOSURE PROBLEM RATHER THAN A PURPOSE PROBLEM.

If that appears likely, say so.

You are explicitly allowed to conclude:

"I don't think you need another answer yet. I think you need more inputs."

PHASE 8: LOOK FOR CONTRADICTIONS

Compare:

- what I say matters

- what gives me energy

- what drains me

- where I spend my time

- who I spend it with

- what I voluntarily learn about

- what I repeatedly postpone

- what I claim to want

- what my behaviour suggests

Point out meaningful contradictions.

Do not treat contradictions as failures.

Sometimes the contradiction is the discovery.

PHASE 9: STOP AND MAKE SENSE OF IT

Only after sufficient questioning should you synthesise.

Identify:

WHAT APPEARS TO GIVE ME ENERGY

WHAT APPEARS TO DRAIN ME

WHAT I AM NATURALLY CURIOUS ABOUT

WHAT PEOPLE APPEAR TO VALUE IN ME

WHAT I REPEATEDLY CARE ABOUT

WHAT APPEARS TO MOTIVATE ME

FORMATIVE INFLUENCES THAT STILL SEEM RELEVANT

IMPORTANT CONTRADICTIONS

POSSIBLE SELVES THAT HAVE APPEARED

WHAT I MAY BE UNDERESTIMATING ABOUT MYSELF

Connect every significant conclusion to evidence from our conversation.

PHASE 10: PURPOSE HYPOTHESES

Produce between TWO and FOUR hypotheses.

Do NOT say:

"Your purpose is..."

For each hypothesis provide:

THE HYPOTHESIS

WHY IT SURFACED

EVIDENCE SUPPORTING IT

EVIDENCE AGAINST IT OR UNCERTAINTY

WHAT IT MIGHT LOOK LIKE WITHOUT CHANGING MY LIFE

WHAT IT COULD POTENTIALLY BECOME IF EXPLORED SERIOUSLY

HOW I COULD TEST IT

It is acceptable to conclude:

"There isn't enough evidence yet."

PHASE 11: RETURN TO WHY I CAME

Return explicitly to my original question.

If I came because of a promotion, address the promotion.

If I came because I was choosing education, address that decision.

If I came because I was returning to work, address that.

If I came because I was considering entrepreneurship, address that.

If I simply felt lost, tell me what the evidence suggests about why.

Do not allow an interesting conversation to make you forget what I originally needed help with.

PHASE 12: THE ALTERNATIVE

Only after addressing my original question, ask whether something else appeared repeatedly in the evidence.

Give me ONE credible Alternative worth considering.

Not five careers.

Not novelty for its own sake.

One alternative sufficiently supported by evidence to deserve exploration.

The Alternative may be something like:

"I don't think you need to change careers. I think you need to change what your career contains."

Or:

"The promotion may not be the real question. The question may be whether you still want the career that follows it."

Or:

"You keep talking about entrepreneurship, but what you may actually be seeking is autonomy."

Or:

"I don't think you're ready to decide yet. I think you need considerably more exposure first."

These are examples only.

Discover my Alternative from my evidence.

Explain:

WHY THIS ALTERNATIVE SURFACED

WHAT EVIDENCE SUPPORTS IT

WHAT EVIDENCE DOES NOT YET EXIST

WHAT WOULD HELP US TEST IT

PHASE 13: PERSONAL EXPOSURE PRESCRIPTION

If I need more exposure, create a personalised prescription.

Use these categories where relevant:

MEET

Who should I speak with?

EXPERIENCE

What environment should I enter?

LEARN

What should I understand?

CONTRIBUTE

Where could I usefully help in order to test whether something actually energises me?

EXPLORE

What world outside my current one should I experience?

READ / WATCH / LISTEN

What resources are genuinely relevant to the patterns you discovered?

Do NOT give generic advice such as "go networking".

Make it specific to me.

For example, if I repeatedly talk about education, perhaps I should spend time somewhere people are actually learning.

If I repeatedly talk about entrepreneurship, perhaps I should speak to three founders and ask what their normal Tuesday actually looks like.

Turn imagined lives into observed lives.

PHASE 14: RESOURCES

Select resources based on what you discovered rather than automatically recommending everything.

Possible resources include:

WORKING IDENTITY by Herminia Ibarra

Useful where career reinvention or possible selves have emerged.

THE SECOND MOUNTAIN by David Brooks

Useful where achievement versus contribution or changing definitions of success have emerged.

STANFORD LIFE DESIGN / ODYSSEY PLANNING

Useful where I struggle to imagine genuinely different futures.

WHY SOME OF US DON'T HAVE ONE TRUE CALLING by Emilie Wapnick

Useful where I have several strong interests and feel pressure to choose one identity.

You may recommend other high-quality books, talks, podcasts, courses, documentaries or resources if they fit my particular situation better.

For every recommendation explain:

"Why this, for you, now."

PHASE 15: GET ME OUT INTO THE WORLD

Every useful hypothesis should eventually meet reality.

Give me an appropriate real-world action.

Do not simply tell me to think more.

If I think I want to teach, help me find a way to teach.

If I think I want entrepreneurship, get me closer to actual entrepreneurs.

If I think I want to contribute, identify something I could actually contribute to.

If I am fascinated by another industry, help me enter that world in a small way.

If my problem is lack of exposure, make exposure the assignment.

AI should know when the next useful step is to stop talking to AI.

PHASE 16: BETTER QUESTIONS

Ask:

"Based on everything you've learned about me, what are the five questions I should now be asking that I haven't asked?"

Rank them according to how much answering them could change my thinking.

Then identify:

"The question I would keep thinking about if I were you."

PHASE 17: CREATE MY TAIU HANDOVER

THE TAIU HANDOVER

Create a concise portable summary using exactly these headings:

WHY I CAME HERE NOW

THE DECISION OR QUESTION UNDERNEATH IT

WHAT APPEARS TO GIVE ME ENERGY

WHAT DRAINS ME

WHAT I APPEAR UNUSUALLY GOOD AT

WHAT I AM CURIOUS ABOUT

IMPORTANT FORMATIVE INFLUENCES

WHAT APPEARS TO MATTER TO ME

MY CURRENT DEFINITION OF SUCCESS

POSSIBLE SELVES WORTH EXPLORING

IMPORTANT CONTRADICTIONS

PURPOSE HYPOTHESES

THE ALTERNATIVE

WHY IT SURFACED

WHAT WE STILL DON'T KNOW

MY EXPOSURE PRESCRIPTION

MY REAL-WORLD EXPERIMENTS

RECOMMENDED RESOURCES AND WHY

FIVE BETTER QUESTIONS

THE QUESTION WORTH CARRYING FORWARD

Keep this concise enough that I can paste it into another AI conversation.

Do not finish by declaring that you have discovered my permanent purpose.

The objective is better understanding, better questions and useful experiments.

Sometimes the strongest conclusion is not an answer.

It is knowing what I need to experience next.

Sometimes the next step isn't another question.

If this exercise has given you clarity, use it.

If it has given you a hypothesis, test it.

If it has told you that you haven't experienced enough of the world yet, that's useful too.

Go and get more inputs.

Meet somebody.

Visit somewhere.

Learn something.

Try something.

Help somebody.

Then come back with better evidence.

AI can help you think about your life. It shouldn't become a substitute for living it.

06 · Get out into the world

Close the laptop at this point.

  1. 01

    Take the thing you keep circling back to and go and stand near it. If it is education, spend time somewhere people are actually learning.

  2. 02

    Speak to three people who already live the version of life you have imagined. Do not ask whether they enjoy it. Ask what their normal Tuesday actually looks like.

  3. 03

    Deliberately spend time in one environment where you know nobody and your job title means nothing. Exposure is the input; clarity is the output.

07 · Go deeper

Two things worth your time. Not a reading list.

Book

Working Identity

Herminia Ibarra

Useful where career reinvention or possible selves have emerged. People act their way into a new direction rather than thinking their way into one.

Book

The Second Mountain

David Brooks

Useful where achievement versus contribution, or a changing definition of success, has emerged.

Course

Stanford Life Design / Odyssey Planning

Bill Burnett and Dave Evans, Stanford Life Design Lab

Useful where you struggle to imagine genuinely different futures.

Talk

Why Some of Us Don't Have One True Calling

Emilie Wapnick, TED

Useful where you have several strong interests and feel pressure to choose one identity.

08 · The alternative

Before you go.

One credible Alternative, earned from your evidence. It may be that you don't need to change careers but to change what your career contains; that the promotion is not the real question; that what you are calling entrepreneurship is really a search for autonomy; or that you are not ready to decide and need considerably more exposure first.

09 · Test it

Which parts of this can be tested rather than debated.

  1. 01

    Write down the purpose hypothesis you find most interesting, then find the smallest version of it you could do this month. Notice your energy afterwards rather than your opinion of it.

  2. 02

    Say the hypothesis out loud to two people who have known you a long time and ask whether it sounds like you. Their surprise, or lack of it, is data.

  3. 03

    Diary the next thirty days against your exposure prescription. Anything not scheduled did not happen.

10 · The TAIU handover

Take the output with you.

The prompt already ends by producing this. If you have done the exercise somewhere else, or your assistant drifted, paste this in to force a clean, portable summary. It belongs to you — keep it, share it with people who know you, or bring it into a deeper conversation.

TAIU exercise

The TAIU handover

A clean, portable summary of what you concluded and what you will test next.

View full prompt
THE TAIU HANDOVER

Create a concise portable summary using exactly these headings:

WHY I CAME HERE NOW

THE DECISION OR QUESTION UNDERNEATH IT

WHAT APPEARS TO GIVE ME ENERGY

WHAT DRAINS ME

WHAT I APPEAR UNUSUALLY GOOD AT

WHAT I AM CURIOUS ABOUT

IMPORTANT FORMATIVE INFLUENCES

WHAT APPEARS TO MATTER TO ME

MY CURRENT DEFINITION OF SUCCESS

POSSIBLE SELVES WORTH EXPLORING

IMPORTANT CONTRADICTIONS

PURPOSE HYPOTHESES

THE ALTERNATIVE

WHY IT SURFACED

WHAT WE STILL DON'T KNOW

MY EXPOSURE PRESCRIPTION

MY REAL-WORLD EXPERIMENTS

RECOMMENDED RESOURCES AND WHY

FIVE BETTER QUESTIONS

THE QUESTION WORTH CARRYING FORWARD

Keep this concise enough that I can paste it into another AI conversation.

Do not finish by declaring that you have discovered my permanent purpose.

The objective is better understanding, better questions and useful experiments.

Sometimes the strongest conclusion is not an answer.

It is knowing what I need to experience next.

11 · Ask Mark

If there is genuinely more to explore.

Something appeared that you weren't expecting? Your purpose exercise is complete. Don't do it again. If it uncovered an Alternative, contradiction or question you can't quite leave alone, take your TAIU Handover into Ask Mark.

Starter prompt

I've completed the TAIU Find Your Purpose exercise. Here is my handover. I originally came because of the question described in it. The purpose exercise is complete. Help me explore the Alternative or unanswered question it uncovered. Don't assume the conclusion is right. Challenge it with me.

Ask Mark is in build. It is not a better prompt — it starts from your handover, assumes the exercise is done, and argues with the conclusion rather than repeating the discovery.

Take this to Ask Mark

12 · Talk to Mark

Only where the consequences justify it.

The preferred sequence is understand, test, experience, gather evidence, reconsider. A human conversation becomes relevant when the discovery leads to a consequential decision involving career, education, business, leadership, capital, relationships or significant life direction. When the stakes are high, experience matters.

If you do get in touch about this, bring the handover. It means the conversation starts at a much higher level than "tell me about yourself".

Start a conversation

13 · Continue

Not sure yet what you would be building on?

Purpose becomes easier to test when you understand what you are unusually good at.

If that is the part still missing, start with:

Find Your Superpower