TRY · 10 MIN
What Keeps Coming Back
TAIU
Purpose is easier to spot in what you return to than in what you declare.
Tool 02 · Develop yourself
A guided 20 to 30 minutes conversation, here in TAIU. There are moments in life when the question changes.

What you'll look at
Why now?
What changed or brought this question into your life?
Where you came from
People, experiences and environments that helped shape you.
Before the CV
Things that interested you before professional identity became dominant.
What gives you energy
Not simply what you're competent at.
What matters
People, problems and ideas you repeatedly care about.
Possible versions of you
Lives or worlds you've considered, admired or barely explored.
How exposed you are
Whether you have enough inputs to make the decision you're trying to make.
Patterns and contradictions
What your answers collectively suggest.
The Alternative
Something worth exploring that you may not have considered.
What next?
Experiments, people and resources relevant to what the exercise discovers.
A note from Mark

For years, you can be perfectly clear about what you're trying to do.
Pass the exam.
Get into university.
Find the first job.
Earn more money.
Get promoted.
Build the business.
Buy the house.
Look after the family.
There is always another marker somewhere ahead of you.
And then, sometimes quite unexpectedly, you reach one of them and find yourself asking a different question.
Is this actually where I want to go?
It can happen at almost any age.
You can be seventeen, surrounded by people asking what you're going to study, while quietly wondering how you're supposed to make a decision about the rest of your life when you've experienced so little of it.
You can be thirty-five and offered the promotion you've spent years working towards, only to realise that you aren't sure you want the life of the person whose job you're about to inherit.
You can return to work after having children and discover that the career which once made complete sense to you doesn't fit quite as neatly around the person you've become.
You can build a successful business, make some money, prove something to yourself and then find that doing more of the same isn't quite as exciting as it used to be.
Perhaps you've started thinking about helping others.
Teaching.
Mentoring.
Building something.
Starting a business.
Supporting a cause.
Working somewhere completely different.
Or perhaps nothing is wrong at all.
You don't have to be unhappy or facing some great crisis to question where you're going.
Sometimes life is perfectly good and you simply begin to suspect:
There might be more of me that hasn't been used yet.
We often talk about purpose as though it is buried somewhere inside us waiting to be discovered.
I'm not convinced life works like that.
Think about how many important things in your life happened because of something you couldn't possibly have planned.
A person you met.
A place you visited.
A conversation.
A boss who saw something in you.
A subject you accidentally became interested in.
A difficult experience.
Something happening in the world that made you think:
Surely we can do better than this.
An opportunity you weren't looking for.
Life has a habit of introducing us to versions of ourselves we didn't know existed.
That's why sitting alone and thinking harder isn't always enough.
Sometimes the problem isn't that you don't know yourself. Sometimes you haven't exposed yourself to enough possibilities.
More people.
More places.
More ideas.
More experiences.
More cultures.
More learning.
More conversations with people whose lives look nothing like yours.
Sometimes clarity comes from introspection.
Sometimes it comes from getting out into the world.
There is another trap.
You can become very good at climbing a mountain without ever stopping to ask whether you chose the mountain.
One decision leads naturally to another.
You study something.
You find a job.
You become good at it.
You get promoted.
You earn more.
You acquire responsibilities.
Leaving becomes harder precisely because you've become successful.
David Brooks describes something related to this as the First Mountain and the Second Mountain.
The first is often about establishing ourselves.
Achievement.
Identity.
Career.
Independence.
Security.
There's nothing wrong with any of those things.
But sometimes another question starts appearing:
What am I going to do with everything I've learned?
For some people that means building something.
For others it means teaching.
Mentoring.
Investing.
Helping.
Creating.
Community.
Charity.
Public service.
Or simply using the career they already have differently.
Purpose doesn't require abandoning ambition.
And contribution doesn't require abandoning your career.
The question is whether your definition of success is still yours.
This exercise isn't designed to produce an impressive sentence about your purpose.
We're looking for evidence.
When have you felt most alive?
What gives you energy?
What drains you?
What fascinated you before somebody started paying you?
What do people repeatedly ask you for help with?
Who do you admire?
What exactly do you admire about their life?
What problems make you care?
What have you quietly wondered about doing?
What might you regret never exploring?
And perhaps most importantly:
Have you actually experienced enough of the world to know?
We're looking for patterns.
Not slogans.
What you'll get
01
Why I came here now
02
The decision or question underneath it
03
What appears to give me energy
04
What drains me
+
Your TAIU handover: a summary of what the conversation found, written so you can take it with you.
When you finish
Your tree is where TAIU keeps a picture of your whole life, in parts like work, money and health.
At the end, the conversation asks how Work and purpose feels for you right now, in your own words. It also asks what, if anything, would feel different. Nothing changes on your tree unless you say it changes.
The conversation writes this summary for you. Keep the sheet, print it or paste it into My Tree. Nothing from the conversation is stored by TAIU.
What now?
01 · Save it
A clear statement of why you started asking this now, and the decision sitting underneath it.
02 · Test it
Take the thing you keep circling back to and go and stand near it. If it is education, spend time somewhere people are actually learning.
Sometimes the next step isn't another question.
If this exercise has given you clarity, use it.
If it has given you a hypothesis, test it.
If it has told you that you haven't experienced enough of the world yet, that's useful too.
Go and get more inputs.
Meet somebody.
Visit somewhere.
Learn something.
Try something.
Help somebody.
Then come back with better evidence.
AI can help you think about your life. It shouldn't become a substitute for living it.
What I would do
Start with why now. The moment behind the question usually contains the real question.
Separate energy from competence. Someone can build a successful career around something they are very good at that slowly drains them.
Look before the career started. What fascinated you before you learned what a sensible career looked like is evidence, not destiny.
Audit your exposure honestly. You may have an exposure problem rather than a purpose problem.
Look for contradictions between what you say matters and where your time, energy and curiosity actually go. Sometimes the contradiction is the discovery.
Then turn imagined lives into observed lives. Speak to people who already live the version you have imagined and ask what their Tuesday actually looks like.
Test it
Write down the purpose hypothesis you find most interesting, then find the smallest version of it you could do this month. Notice your energy afterwards rather than your opinion of it.
Say the hypothesis out loud to two people who have known you a long time and ask whether it sounds like you. Their surprise, or lack of it, is data.
Diary the next thirty days against your exposure prescription. Anything not scheduled did not happen.
The alternative
One credible Alternative, earned from your evidence. It may be that you don't need to change careers but to change what your career contains; that the promotion is not the real question; that what you are calling entrepreneurship is really a search for autonomy; or that you are not ready to decide and need considerably more exposure first.
Think about this
Take this to Ask Mark
This looks at what you found and helps you understand it. It is not another exercise to repeat.
Take this to Ask Mark →TRY · 10 MIN
TAIU
Purpose is easier to spot in what you return to than in what you declare.
What helped you?
If you've read, watched, listened to or tried something that helped you think about this differently, we'd like to hear about it.
We review recommendations before sharing them with the community.
Finished the exercise?
Tell us whether it helped and what you discovered. It takes less than a minute.

Further thinking
Working Identity
Herminia Ibarra
The Second Mountain
David Brooks
Stanford Life Design / Odyssey Planning
Bill Burnett and Dave Evans, Stanford Life Design Lab
Book
Herminia Ibarra
Useful where career reinvention or possible selves have emerged. People act their way into a new direction rather than thinking their way into one.
Book
David Brooks
Useful where achievement versus contribution, or a changing definition of success, has emerged.
Course
Bill Burnett and Dave Evans, Stanford Life Design Lab
Useful where you struggle to imagine genuinely different futures.
Talk
Emilie Wapnick, TED
Useful where you have several strong interests and feel pressure to choose one identity.