30 minutes · Free
Find your superpower
There may be more in you than your current world has had the chance to use.
Free tools
The quality of the answer depends on the quality of the question.
Most people ask an AI to solve something far too quickly. These exercises do the opposite: they help you work out what you are actually asking, find the evidence, expose the contradictions, and only then reach a conclusion — before asking what else might be possible.
They are genuinely free and deliberately not weakened. Each one gives you Mark's view, a prompt worth far more than the obvious question, something to do away from a screen, and a handover you keep.
Develop yourself
What am I unusually good at, and what should I do with it?
Work on the person before the plan. Strengths with evidence behind them, motivation you can actually name, and a next move you can test rather than agonise over.
30 minutes · Free
Find your purpose
There are moments in life when the question changes.
In build
Build your bio · CV stress test · LinkedIn review · Career health check · Career change · Promotion preparation · Interview preparation · Personal scorecard · Build your network · Learn something new · 90-day exposure plan · What's next for me? · First Mountain / Second Mountain
Each one gets written, argued over and stress-tested before it appears here. Nothing gets published just to fill the list.
Develop your business
Is this idea real, and where is the value actually going to come from?
Pressure-test the thing you are building. Proposition, economics, constraint, partners, customers — and the alternative you have not considered yet.
In build
Idea stress test · Business health check · Customer proposition · Founder proposition · Opportunity assessment · Growth constraint · Partnership test · Negotiation preparation · Leverage map · Market entry · Find a co-founder · Build an advisory network · First 100 customers · Pre-mortem · Find the alternative
Each one gets written, argued over and stress-tested before it appears here. Nothing gets published just to fill the list.
Develop your mission
What do I care about enough to keep going when it gets hard?
For people building something that is not primarily about them. Purpose, coalition, first ten people, and whether anybody other than you actually cares.
In build
What do I really care about? · Define my mission · Purpose versus ambition · Start an initiative · Start a community · Build a coalition · Stakeholder mapping · Find the first ten people · Mobilise supporters · Build a movement · Create a manifesto · Test whether anyone cares · Turn experience into contribution · Second Mountain
Each one gets written, argued over and stress-tested before it appears here. Nothing gets published just to fill the list.
The promise
A TAIU tool should leave you with three things.
- 01
Something useful.
- 02
A better question.
- 03
Something worth testing in the real world.
If a tool does not do that, it does not get published. The alternative is unthinkable is not a tagline here — it is the last question every exercise has to answer.