Article
When more pain is preferred to less: the peak-end rule
Daniel Kahneman, Barbara Fredrickson, Charles Schreiber and Donald Redelmeier
The experiment that showed we judge an experience almost entirely by its most intense moment and how it ended, and barely at all by how long it lasted. Applied to a year, this is devastating: a bad December reliably rewrites eleven months you have not reconsidered since. It is the reason a review worth doing reconstructs the evidence before it decides what the year meant.


