Why TAIU exists
Most people are given advice long before anybody asks them a decent question.
TAIU exists to close that gap. The questions that usually sit behind expensive rooms and privileged introductions, made available to anybody, free — and built into something you can keep using as your situation changes.
What TAIU is for
Work out where you are
Honestly, using evidence rather than the story you have been telling about yourself, your business or your idea.
Decide where you want to go
Separate what you actually want from what you inherited, and name the alternative you have been avoiding.
Do something about it
Small, reversible, real. Then keep the record, so the next decision is better informed than the last.
The free exercises are where that starts, not the whole of it. They run across three tracks — develop yourself, develop your business, develop your mission — and the work you do in them is designed to accumulate.
What TAIU believes
The question matters more than the answer
Most bad decisions are well-executed answers to badly framed questions.
Evidence before conclusion
What you have actually done tells you more than what you would like to be true.
The alternative is unthinkable
Every decision has one. Naming it is usually the moment things become clear.
Do something small and real
Insight that never leaves the document is not insight. It is a nice afternoon.
Where it came from
Mark Eve is the origin of TAIU. He is not the product.
TAIU came out of thirty years of work with founders, boards and institutions, and one repeated observation: the useful thing was almost never new information. It was a better question, asked earlier.
TAIU is that method, written down and given away. The career history behind it — the ventures, the markets, the evidence — sits on its own page.
Read Mark's full backgroundWork with Mark
Some decisions justify a person rather than an exercise.
Board advisory, non-executive roles, and a small number of direct engagements each year with founders and leadership teams facing a decision with real consequences. This is the last layer of TAIU, not the first — do the free work first, and bring what you found.
Non-executive director & board advisory
A small number of non-executive director and board advisor appointments each year with founder-led, private equity backed and family businesses.
Growth and business model
Where growth actually comes from, where the economics quietly break, and which few interventions change the outcome.
International expansion and partnerships
Market entry, franchise, distribution and joint venture models, partner selection, and the relationships that make them work — across the UK, Europe, the GCC, the US and Asia.
Common questions
What is TAIU?
TAIU is a development platform built around better questions. It starts with free, evidence-based exercises for individuals, and extends into business and mission work as those tools are built. Where a decision genuinely warrants a person rather than an exercise, direct advisory exists as the last layer, not the first.
Is it really free?
The exercises are free, need no account, and store nothing. You keep everything you produce.
Is Mark Eve available as a non-executive director?
Yes. Mark takes a small number of non-executive director and board advisor appointments each year. A non-executive director role carries statutory duties and shared legal responsibility; a board advisor role provides the same challenge without the governance obligations. Both are structured with a defined remit, cadence and review date.
How does a conversation start?
Usually with a single unresolved question. Do the free work first and bring what you found. Email info@taiu.co.uk.