Insights
Notes on where value is created and lost — and on entering the United Kingdom, Europe, the GCC, the United States and Asia. Written by Mark Eve from 25+ years of building and expanding consumer businesses across more than 40 markets.
Global · 8 min read
Most businesses do not lose value because of a bad strategy. They lose it because nobody outside the business ever questioned the assumptions inside it.
ReadUnited Kingdom · 7 min read
The UK advisory market runs from four-partner accountancy practices to global consultancies. Most founders need something that sits between the two.
ReadEurope · 9 min read
Europe is not a market. It is roughly a dozen genuinely different consumer markets that happen to share a customs regime.
ReadGCC & Middle East · 8 min read
In the Gulf, the partner decision is the strategy. Almost everything else can be corrected later.
ReadUnited States · 8 min read
The US is the market that flatters brands into overcommitting. Its size makes small percentages look like strategies.
ReadAsia · 8 min read
Asia rewards brands that adapt and punishes brands that export. The structure you sign determines which one you become.
ReadUnited Kingdom · 8 min read
Most retail turnarounds fail in the diagnosis, not the execution. The business is treated as underperforming when it is actually mis-shaped.
ReadGCC & Middle East · 7 min read
Saudi Arabia is now the largest consumer opportunity in the region and the one most often approached with assumptions borrowed from Dubai.
ReadGlobal · 8 min read
A brand that works in one market and fails in five has rarely been rejected by consumers. It has usually been beaten by its own economics.
ReadUnited Kingdom · 6 min read
Boards fail quietly. Not through bad governance, but because nobody in the room has done the thing being discussed.
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