Resources
Everything worth your time on the question: Which part of this model is doing the work?
← Back to the sessionREAD · BOOK
Michael Porter
Still the clearest treatment of where margin actually sits in a chain of activity. Read the chapters on the value chain and ignore the corporate strategy apparatus around them.
READ · ARTICLE
Clayton Christensen and colleagues
The argument that people hire a product to make progress in a particular circumstance. It moves the question from what the thing is to what it is competing against, which is usually doing nothing.
READ · ARTICLE
Joshua Gans, Erin Scott and Scott Stern
Argues that a young venture is choosing between a small number of genuinely different routes to market rather than executing one obvious plan, and that the choice is reversible for less time than founders think.
READ · RESEARCH
David Teece
The classic account of why the inventor often does not capture the value. Complementary assets and control points decide who is paid, which is a different question from who creates the benefit.
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