Resources
Everything worth your time on the question: Who are the first ten people?
← Back to the sessionREAD · BOOK
Elinor Ostrom
Field evidence that ordinary groups do organise themselves successfully, under identifiable conditions. The counterweight to assuming nobody will ever care enough to act together.
READ · BOOK
Noam Wasserman
A decade of data on the early decisions that decide whether a venture survives: who joins, on what terms, and who holds control. The uncomfortable finding is that most damage is done in the first months, socially rather than commercially.
READ · BOOK
Mancur Olson
Explains why people who genuinely share an interest still do not act on it. If you are waiting for others to care enough to turn up, this is the most useful uncomfortable book available.
READ · RESEARCH
Saras Sarasvathy
Expert founders were found to start from what they already have, who they know and what they can afford to lose, rather than from a goal and a plan. It reframes starting something as a question about available means rather than about vision.
What helped you?
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