Resources

Worth your time on this question

Everything worth your time on the question: Who are the first ten people?

Five things on this subject: one TAIU exercise and four things to read. It opens with Governing the Commons by Elinor Ostrom. Field evidence that ordinary groups do organise themselves successfully, under identifiable conditions.

This page is for going further on your own. If you would rather work the question out with somebody asking, that is the conversation.

Who do you need around you: talk it through

TRY · 12 MIN

My Real Network

TAIU

Names, not a feeling.

Names the people who are actually in your life and when you last spoke.

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READ · BOOK

Governing the Commons

Elinor Ostrom

Field evidence that ordinary groups do organise themselves successfully, under identifiable conditions. The counterweight to assuming nobody will ever care enough to act together.

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READ · BOOK

The Founder's Dilemmas

Noam Wasserman

A decade of data on the early decisions that decide whether a venture survives: who joins, on what terms and who holds control. The uncomfortable finding is that most damage is done in the first months, socially rather than commercially.

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The Logic of Collective Action

Mancur Olson

Explains why people who genuinely share an interest still do not act on it. If you are waiting for others to care enough to turn up, this is the most useful uncomfortable book available.

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READ · RESEARCH

Effectuation: Elements of Entrepreneurial Expertise

Saras Sarasvathy

Expert founders were found to start from what they already have, who they know and what they can afford to lose, rather than from a goal and a plan. It reframes starting something as a question about available means rather than about vision.

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