TRY · 10 MIN
Demand Evidence Ladder
TAIU
Grade what you actually have.
Grades demand evidence from encouragement up to money paid.
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Resources
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Everything worth your time on the question: Is this a mission, or a preference?
← Back to the sessionREAD · BOOK
Governing the Commons
Elinor Ostrom
Field evidence that ordinary groups do organise themselves successfully, under identifiable conditions. The counterweight to assuming nobody will ever care enough to act together.
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The Four Steps to the Epiphany
Steve Blank
The origin of the argument that facts about customers live outside the building. Useful precisely because it is unglamorous about how much of early belief turns out to be wrong.
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The Logic of Collective Action
Mancur Olson
Explains why people who genuinely share an interest still do not act on it. If you are waiting for others to care enough to turn up, this is the most useful uncomfortable book available.
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The Mom Test
Rob Fitzpatrick
A short, practical book about asking questions that cannot be answered with encouragement. If people keep telling you your idea is great, read it before you build anything.
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